IOANA CIOLACU

Description

Enter Ioana Ciolacu 's world and shop the latest ready to wear collection at the official designer store.

Ioana was born in Iasi, Romania, in ’82. Before moving to Bucharest to study architecture, she was schooled in a Waldorf school, where she got her love for nature, strong ethics and developed her art drive. For the following ten years after finishing the highschool, she studied both architecture at UAUIM and fashion design at UNARTE and worked as an architect. Following her graduation, she got a scholarship at London College of Fashion where she moved in London to study a MA in fashion design and technology. During this period she won the Designer for Tomorrow Award and moved back to Bucharest to open her studio. She is currently working on several projects, including developing her main line and diffusion line and strongly believes in growing a sustainable business.

In 2010, loana launched her Bucharest based fashion house. Through loana’s background in both architecture and arts, the label explores the relationship between the static nature of buildings and the fluid structure of clothes, turning the brand into an award-winning creator of ready-to-­wear. The collections are defined by loana Ciolacu’s signature that blurs the lines between femininity and masculinity, with an emphasis on tailoring, a personal use of materials and custom developed techniques.

In 2014, Ioana developed our diffusion line, which was born as a designer street wear option. It aims to fulfill the wish to wear designer clothes on a daily basis, through comfort and accessibility. Besides the designer touch, the diffusion line is also sustainable: all the fabric scraps from the process of creating III items are sent to the Calarasi village, in Romania to be used in the making of traditional rag rugs. By purchasing these items you support the environmental protection through recycling, while helping keep alive the local craftmanship.

In 2015 Ioana launched the Online Shop and the highly acclaimed video campaign ‘Lure’ produced and directed by Anton & Damian Groves. The fashion film was officially selected in several fashion film festivals such as Miami Fashion Film Festival, Berlin Fashion Film Festival and A Shaded View of Fashion Film Paris and won, among others , Best Film and Best Creative Concept.