Parse.ly Analytics Extension

Description

For the extension to function properly, you will need a functioning Parse.ly login. Want to try it out? Sign up for a free month long trial here: http://dash.to/try

First – make sure you are running the Google Chrome browser (you can download the most recent version directly from Google). Click on the blue “+ Free” button on top-right. Shortly the Parse.ly logo (a leaf icon) will appear on top-right, next to the URL bar. Now you can navigate to your site and, when there, clicking on the leaf icon will slide out the extension panel on the left.

The Parse.ly extension for Google Chrome allows you to dive right into post analytics without ever having to leave your website. You can see stats of the current page, and it also links to the analytics panel for easy drill-down if something catches your eye.

There are two versions of on-page analytics. The extension will automatically show you the correct view based on if you are on homepage or an article page. It will also stay open within the current tab as you roam around the site. This means you will only have to enable the Parse.ly Extension once per browsing session.

The homepage view shows daily overall site metrics and top performing posts and referrers. The “Authors on Page” section merges analytics and on-page data, and shows most represented authors on page by post count. Use this view to see how all of your content is performing site-wide and to quickly gain understanding of who’s represented on the homepage. See a piece of content that is doing better than your average story? Head over to the article to see the post view.

In the post info view, the information is specific to the current post and it also gives context as to how it has impacted the site, author, and section performance. If, for example, you see a post has a higher than normal social referrals while reading an article, you can click through to the post detail page by clicking on the “Post Info” on top, and examine who has been sharing the link on Twitter.