LiftCentro Datatinga™

Description

Datatinga is a highly-customizable and easily-searchable insights and ideas repository geared for marketing, data and insight professionals to store their learnings in a single custom-branded confine, so that distributed workforces can more easily access, learn and act on data-informed insights. More action leads to more value and Datatinga™ is designed to proliferate more widespread action. This extension, what we call the "Tinga Button," provides an easy and fast insight documentation approach.

For those that conduct quantitative and qualitative research - from analytics and A/B split testing to surveys, user and customer research - being able to document an insight in that "light bulb" moment, without having to jump into another platform, is the key benefit of the Tinga Button. With the Tinga Button, analysts and researchers can immediately move from examining data in any Chrome-based application environment to documenting the valuable insight so that colleagues at your organization can become aware of the insight. Insights that are documented through this extension are saved as drafts and can be enriched and edited prior to publishing of the insight, in the full Datatinga™ application.