Bounteous has built a Chrome Extension that when activated, will traverse through a given email’s modules and auto append the seven (7) UTM parameters using the Marketo API. The user can configure values for utm_content, utm_source, utm_campaign, utm_content, utm_term, utm_marketing_tactic, and utm_creative_format. Links in HTML mobiles and dynamic content are supported. Currently links in image mobiles are not supported as the Marketo API doesn't expose the links in image mobiles. This extension allows the marketer to have a cleaner and efficient way to create UTM parameters but also add them into the email. No other extension, we can find, has both. Furthermore this extension helps to remove human error and can be customized as much or as little as needed based on company objectives.
Keep in mind:
- The extension only supports HTML and Text modules types
- The Marketo API doesn't expose link URLs in image modules so those links (if any) cannot be auto tagged.
Extore is a team of professionals who are passionate about creating extensions for web browsers. This devotion also gives us opportunity to appreciate work of other people. We get inspired by useful, open source extensions made by developers all over the world. Our strong belief is that one should share helpful add-ons with others. That’s why we’d like to present you our ever-growing list of favourite extensions that have inspired us. Moreover, as you probably have already learned, sometimes struggling for the best brings an end to the good. Talking about add-ons it often turns out that an upgrade is worse then previous version. Also it can become really tricky to get back to the beloved version of your favourite extension. That’s why we’re going to make not only the latest, but all versions of our favourite (and we hope yours too) add-ons available for download. No more compromises, just stick to the version you really like!
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