The Relabelling Machine lets you change headings and labels in your Google Analytics reports to use the same language as your business.
If you use Google Analytics for reporting you probably find the standard headings and labels don't exactly match the same words you use in your day to day work. This might make sharing data and reports harder. Use the Relabelling Machine to modify any Google Analytics report quickly and easily so they clearly represent the data as you want to describe it.
For example, if you are analysing data for a lead generation site, you can change the Enhanced Ecommerce Shopping Behaviour report to refer to leads rather than transactions.
If your site sells services rather than products, you can change the Product Performance report to refer to services rather than products.
Add as many replacement labels as you need. Replacements are executed in the order they are shown in the list so replace plurals first and then deal with singular labels. For example, replace 'Products' with 'Services' first and then deal with the 'Product' to 'Service' replacement.
The Relabelling Machine has three operational modes:
1: Advanced
2: Simple
3: Off
The last option will disable all label replacements and show the default GA front end. The Advanced mode will attempt to relabel everything in the GA front end. As GA is a complex web application, this may break the functionality - segment drop downs or advanced filter editing for example. This mode is still useful for screen shots. If you need to keep drilling into your data and configuring reports, use the Simple mode to make sure the front end doesn't break.
Once you've added the required labels, tweaked and refined your list, choose the operation mode and start analysing using your own vocabulary!
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